Blog Jul 28, 2022

6 Reasons to Start an OTT Channel

6 Reasons to Start an OTT Channel

An Over The Top (OTT) channel is a great way to reach a wider audience with your content. In the last decade, people’s viewing habits have changed significantly, with OTT putting stop to the era of standard television. Here are 6 reasons why you should start an OTT channel.

In this article you will learn:

  • How OTT engages your viewers,
  • How OTT opens a gateway to global audience,
  • What new sources of revenue does OTT offer.


1. Your own OTT channel is a unique, direct connection to your brand’s audience.

By owning an OTT channel you have more control over the content. You’re not at the mercy of a third party to air your content, and you can make sure it’s exactly what your brand wants to deliver.

Your organisation can build a direct connection with the audience. With an OTT channel, you’re creating an immersive experience for consumers that extends beyond promoting products, services or events on social media or simply showing campaigns on TV. 

It allows consumers to engage with the brand through exclusive access to behind-the-scenes footage and other content only available on the platform; they feel like they really know you as a person because they have insight into who you are outside of work hours! Say you are a football team. Thanks to OTT your fans can take a peep inside the training sessions or coach briefings, something you wouldn’t find elsewhere!

You can build a community around your brand by building relationships with customers and fans through live video events like Q&As or live chats between customers and employees/celebrities associated with that industry or sport.

Additionally, OTT channels are not beholden to advertisers in the same way that traditional television networks are. This lack of advertising pressure gives creators greater freedom in terms of what they can present on their channels.

2. An OTT channel can reach a wider audience than other platforms

An OTT channel can reach a wider audience than other platforms due to its cross-platform capabilities. By definition, an OTT platform is a delivery method for content that uses the internet instead of traditional cable or satellite TV providers. This means that as long as someone has access to the internet, they can access your content—regardless of whether they have a TV, laptop, desktop computer, or smartphone. This flexibility opens up your potential customer base significantly.

Just to show that in numbers; there are roughly 43 million households in the United States with access to broadband internet but not cable or satellite television. In comparison, the number of TV households in the U.S. is 108 million.

An Over-The-Top (OTT) channel can be more cost-effective than other platforms for a number of reasons. For one, an OTT platform does not require expensive cable or satellite TV equipment like a set-top box. Today we live in a world, where many people cannot or simply do not want to install bulky cables or antennas to receive their favorite programmes. 

On average, an OTT subscription usually costs less than a traditional pay-TV service. In 2022 the average cost of cable TV bundle amounted to $78.58 per month on average. On the other hand, popular OTT providers charge between $5-$10 for their service. Now, that’s a factor the client takes into account!

Finally, with an OTT service, viewers can often choose à la carte programming, so the client only pays for the channels or shows they actually want to watch – instead of being forced to buy costly bundles that include many channels they will never tune into.

3. OTT facilitates viewer data analysis

You can target your audience with precision. In the same way, advertisers have more control over the people they reach on TV, streamers can also create their own audiences by age, gender, location and interests.

Viewer information is invaluable for developing content that viewers enjoy watching. With OTT channels you can see what your viewers want to watch by tracking their viewing habits and providing your audience with an experience they enjoy instead of guessing what they might like based on ratings or reviews.

Viewer data is essential when developing ad campaigns on your channel as well as understanding how much time each viewer spends on your channel so that you know where to focus your efforts when creating new content or ads for future campaigns.

4. OTT channels offer new revenue streams

OTT offers a number of revenue-generating opportunities. You can monetize your existing content by providing it to viewers via OTT, or create new content to be distributed on the platform.

  • Advertising: OTT is an excellent way to monetize your favorite videos and shows by placing ads in between them. In fact, 90% of those who use OTT channels do so because they want more ad-supported content—and this figure continues to grow each year!
  • Subscription services: If you have an existing subscription service, such as a fitness app or niche TV channel, then there’s no reason why you shouldn’t also have one for your OTT channel as well. Not only will this help expand your subscriber base; it may even make sense economically since many users tend not only watch but also pay for both kinds of content at once.

5. OTT can turn your brand global

OTT is a global opportunity, and it’s growing fast. According to IHS Markit, audiences in North America will spend $45 billion on OTT services in 2022 —a 56% increase over the previous five years. The total worldwide audience for OTT services is expected to rise from 2 billion viewers today to more than 4 billion by 2023. That translates into massive opportunities for video creators who want their work seen around the world.

When you launch an OTT channel, you have the opportunity to reach a global audience through internet-connected devices such as smartphones, tablets, PCs and smart TVs. This means that your content can be streamed by anyone around the world who has access to an internet connection—no matter where they are located or what language they speak!

OTT is also a technology that’s being used by more businesses today than ever before – especially those looking for new ways of reaching customers online through their own websites rather than just relying on traditional means of communication.

6. OTT offers reduced costs and increased profitability

OTT lets you reach a global audience, which is a massive profit. You can reach millions of people who are not ordinarily watching traditional TV, but who have signed up for streaming services and are staying connected through social media platforms. OTT allows you to create an online community where users can interact with other members, share their views and thoughts on different topics or events in real-time. This kind of engagement will help build your brand awareness among your target audience while increasing engagement levels and profits at the same time.

With OTT channels you don’t need high production costs or expensive distribution deals like traditional television channels. This means that there is more room for experimentation when it comes to content creation – which is exactly what companies need when trying out new ideas or formats within their business model!


We’re excited to see what you can do with OTT technology and the power of your own channel. With all these options available, we know that you’ll be able to achieve greatness!

Are you looking for more information about digital transformation in the sports industry? Visit our website to learn more about dedicated products and innovations designed for sports. To find out more about how TISA can help your organisation thrive in the digital world, contact us directly – we will be happy to talk about your case. And if you’d like to join our team and help us create the best digital solutions for the world of sports, check out our current career opportunities.