One hour to the first kick of the game. Your footballers are already discussing their strategy in the locker room. But the focus of the audience is somewhere else.
The content team had already begun their “match” a few hours ago, and now they’re in the critical stage. They must get ahead of everyone with the news of the scheduled lineup for the game.
1st scenario: The content team has experienced designers but has no tool such as BRISK. It means that neither do they have templates nor a chance to simultaneously share posts across their various media channels. Eventually, external information agencies are faster than your club in sharing this crucial for supporters info.
Alternative scenario: The content team has a member understanding the basic rules of aesthetics and BRISK. As soon as they receive the information about the first squad, they modify previously prepared templates and share it on the club’s Facebook, LinkedIn and Twitter (soon also Instagram and TikTok). It all takes up to one minute. Your supporters treat you as the most reliable and fastest source of information. It creates a close bond between your organisation and your fans.
Which scenario do you prefer to have in your club?
BRISK – MORE THAN A SOCIAL MEDIA MANAGEMENT TOOL
Sports clubs’ are often small- or medium-sized enterprises with extensive demand for experts in various fields. Do you know this feeling when you want to become an information medium for your fans; thus, you need to have high-qualified designers and a creative editorial team?
It’s never easy as one of the main pain points of sports clubs is the repetitiveness of messages that they need to send to the public during the peak periods such as Match Days. Without proper tools, it might be very time consuming to approach your supporters creatively.
Therefore, if you want to become an engaging brand,
the one that can build its own community and become an entertainment hub,
at the same time, monetising it by both increasing revenues and reducing costs,
BRISK is a tool designed especially for you.
Legia Warszawa, PAOK FC, S.L. Benfica and Club Brugge KV – they all decided to implement innovative, technological solutions. We discussed it in our summary of FUTURE OF FOOTBALL BUSINESS Conference.