Elements of CIAM
Whether you are a sports organisation or any other enterprise, there are four crucial elements of CIAM. The first one is scalability. CIAM is a solution that can be implemented in an enterprise of any size. Regardless of how many customers visit your website, platform, or use your online services, the security of their data will be provided through CIAM.
However, if you are a sports club with thousands of followers, you might need extra power to process the fan data during peaks like on a matchday. CIAM ensures that the data transferred through your online ticket office is secure and that customers can manage it.
SSO SINGLE SIGN-ON
We mentioned the user experience aspect of the CIAM tool, and one example is SSO (Single Sign-on) system. This infrastructure allows users to log in to websites or applications simultaneously with one set of data.
This solution enhances the user experience by removing additional barriers so that clients do not need to go through the complete login procedure in each application. Google and Facebook have successfully applied a feature like this, but many others are beginning to implement it, including sports organisations. SSO will allow your fans to log in to your various platforms like VOD or ticket office in the blink of an eye!
An important and still growing security feature of CIAM is multi-factor authentication (MFA). In today’s world, a password could not be enough to protect vulnerable personal data from hackers.
MFA adds an extra security step during your logging in in the form of additional authentication. This usually works as a one-time password sent to your email box or as an SMS to your phone number. MFA should only be triggered based on the assessed risk, such as when a customer signs in with a new device or makes a suspicious transaction on your platform.
CENTRALISED USER MANAGEMENT
Once you have collected data from many users, it is worth taking a look at efficient data management. This is where the centralised user management feature comes in. A CIAM solution helps achieve centralised, data-rich customer profiles that function as a single source of truth about users.
This solution facilitates data collection and analysis. From a sports perspective, this allows you to identify your fans and their needs better and easily access all profile data, which is essential from the point of view of privacy law.
CUSTOMER RELATIONSHIP MANAGEMENT
Another advantage of CIAM is that it can be fully or partially used in Customer Relationship Management (CRM). By gathering data via a CIAM tool, aggregating the data and assigning it to a single user you can analyse your fan communication, their behaviour patterns.
The CRM feature of CIAM ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. However, you can also gather the data but process it through a dedicated CRM tool, e.g. SalesForce.