GAME CHANGERS: CIAM

GAME CHANGERS is a series of articles in which TISA presents its most cutting-edge solutions for sports entities to reach a new level of digital transformation. As technology continues to evolve, it has become increasingly important for football clubs to keep up with the latest innovations in order to improve their performance and stay ahead of the competition. 

In this series, we will be exploring a range of innovative digital solutions that are helping football clubs to achieve their goals, both on and off the pitch. From improving fan engagement to streamlining operations and boosting performance, these solutions are transforming the way that football clubs do business. So whether you’re a fan, a club owner, or simply interested in the future of digital technology in football, you’re sure to find something of interest in this series.

CIAM (Customer Identity and Access Management)

Are you tired of drowning in a sea of customer data? It’s no secret that modern businesses need to collect a ton of information from their customers – from online purchases to loyalty program memberships, it can feel like there’s no end in sight! But with all that data comes a huge responsibility – ensuring that your customers’ information is kept safe and secure.

That’s where TISA’s CIAM solution comes in – it’s like a superhero that can help you manage your customers’ identities and keep their data protected. With CIAM, you can rest assured that your customers’ personal information is always secure and under control.

But CIAM isn’t just about security – it’s also about providing your customers with an amazing user experience. By using CIAM, you can create personalised experiences for your customers and make it easy for them to access the services they need.

Let’s look into CIAM in detail!

What is CIAM?

Customer identity and access management (CIAM) is a critical tool that helps securely capture and manage customer data, as well as control access to events and services. By using CIAM, businesses can effectively manage their customers’ identities and profiles, ensuring that personal data is always protected and secure.

In the sports industry, CIAM can be used to help manage customer data related to ticket sales, merchandise purchases, and other related activities. This can help organisations to create personalised experiences for their customers, as well as enhance customer engagement and loyalty.

Similarly, in the entertainment industry, CIAM can be used to manage customer data related to event bookings, merchandise sales, and other related activities. This can help organisations to offer personalised experiences to their customers and build long-term relationships with them.

Full list of CIAM’s features & benefits:

Features:

• Authentication and Authorization: Verify the identity of users and control access to applications and services.
• User Profile Management: Collect and manage customer identity and profile data, including personal information and user preferences.
• Consent Management: Obtain consent from customers for data collection and processing and manage their consent preferences.
• Self-Service Registration and Password Management: Allow customers to create accounts, reset passwords, and manage their own profiles.
• Social Login: Allow customers to sign in to applications and services using their social media credentials.

Benefits:

• Improved Customer Experience: CIAM can help provide a seamless and personalised experience for customers, which can lead to increased engagement and loyalty.
• Enhanced Security: CIAM solutions offer advanced security features like multi-factor authentication and encryption to keep customer data secure.
• Compliance with Regulations: CIAM solutions can help organisations comply with regulations like GDPR and CCPA, which require businesses to protect customer data and privacy.
• Streamlined Operations: CIAM can help automate customer onboarding and management processes, reducing the burden on IT teams and improving efficiency.
• Greater Insights: CIAM solutions can provide valuable insights into customer behaviour and preferences, which can help organisations improve their products and services.

Benefits of CIAM in a sports organisation

CIAM is a game-changer for sports organisations looking to enhance their business operations. By securely collecting and organising data with a professional CIAM tool, sports organisations can gain valuable insights into their fans’ preferences and behaviours, which can help them establish their target audience precisely.

This can prove to be a significant advantage for sports organisations, as they can learn more about their fans’ needs and preferences, allowing them to tailor their offerings accordingly.

CIAM also has the power to attract potential sponsors by offering gated premium content in exchange for customer data. By collecting data efficiently, sports organisations can offer potential sponsors valuable customer insights and attract lucrative partnerships.

In addition, CIAM can help sports organisations improve fan loyalty by providing a personalised and accessible experience. Without understanding your customers’ behaviours and preferences, it is impossible to create engaging and personalised communication that resonates with them.

A CIAM solution can help organisations gather insights and provide an exceptional customer experience, ultimately leading to higher fan engagement and loyalty.

Revenue expansion ideas

How can your business profit from introducing a CIAM solution? There are a couple of possible revenue ideas:

• Content exclusivity and gating: Require your users to provide certain information or take specific actions to access your gated premium and unique content. 

• Transfer of user data to sponsors/business partners: Share your user data with the consent of your users. 

• Sending additional personalised content to target user groups: Use data analytics and user profiling to send personalised content tailored for specific user groups. Check out our previous story on Targeted Mailing

• Motivating users to regularly update their data: Introduce incentives to users for providing accurate and up-to-date information.

WHAT’S THE BEST STRATEGY FOR YOU?

CIAM has become an essential component for enterprises across all industries due to advancements in technology, that facilitate better and more secure data management, a user-friendly experience, and personalised communication with customers. 

Regardless of the organisation’s size, CIAM is a critical aspect of YOUR digital transformation. 

Let’s meet to discuss various CIAM strategies that can meet your needs and expectations. We have successfully implemented a CIAM solution at the leading Polish football club – Legia Warszawa.

If you would like to know more about what TISA can offer you, check our website or contact us directly. We will be happy to discuss your case!