Furthermore, the introduction of rankings posed an intriguing challenge. In addition to the standard quiz rankings, moderators had the ability to create global rankings for specific time intervals or selected quizzes. This allowed for the creation of interesting rankings, such as user rankings from quizzes throughout the Ekstraklasa season or rankings for individual rounds or months.
It’s worth noting that quizzes allowed for sponsor placements, which was a significant business aspect. Through the UMPIRE CMS interface, Ekstraklasa could assign sponsors to quizzes, increasing brand visibility and generating revenue.
In analysing user engagement in quizzes, the team monitored the number of participants and their results. They also focused on extreme results to detect any irregularities and implement appropriate solutions to improve the functioning of the quizzes.
The quiz project on the Ekstraklasa website was a success, and minor improvements made since the initial implementation were well-received by clients. TISA Group continues to develop interactive quizzes and explores the possibility of cash prizes, which is another step towards engaging fans and creating unique experiences on the Ekstraklasa football website. The implementation of surveys, operating on a similar principle to quizzes, is also planned, allowing for further user engagement on this dynamic platform.
As a result, TISA Group’s collaboration with the Ekstraklasa football league not only brought a new form of entertainment for fans but also significantly increased the league’s online engagement and visibility. This case study serves as an excellent example of a successful implementation of quizzes to strengthen the bond between the league and its fans.
To learn more about increasing fan engagement visit our previous blogpost here.