So what ESE (Esports, Sports, Entertainment) organisations should do to attract different types of fans?
First of all, organisations should analyse their audience with tools like TISA’s WICKET and then think of implementing solutions according to the particular generation.
Especially now, digital transformation is key, but decision-makers need to remember that online experience needs to be added and it should not replace traditional ways of engaging fans.
While developing OTT platforms for Millennials and Gen Zers, we can not forget about the more traditional approach to Baby Boomers and Generation X.
Introducing tokens, for example, can be a cutting-edge solution for younger people, whereas more the more mature, would prefer personalised emails.
We need to remember that engagement is not only buying material things, but what’s more important – these are the emotions you purchase. Sports is all about these goosebumps you have every time you hear your anthem, or whenever you enter the stadium.