Your mobile app can include numerous content, such as live match updates, the latest news or the fixtures. Nonetheless, this data and info can be found elsewhere. Let’s show your fans something that others can’t see! Behind the scenes of a training session, or maybe an exclusive video interview with one of the players? Surprise, engage, and create a connection with your fan via your mobile app!
On the other hand, your app also must have the functions your fan needs in an instant. Have you ever spent too much time at the turnstile looking for that PDF of your match ticket? If you want your fans to avoid this bummer, make sure to integrate online ticketing with your mobile app. In-app tickets, food and beverage orders, wayfinding etc., are all going to improve the fan experience and, when done right, your return on investment.
2. Improving data collection
Knowing your fans is essential in the sports business, and there’s no other way to do that than to enhance the method of data collection. Your app will help you understand your fans’ habits, preferences, location, etc., and you can then tailor their experience accordingly, bringing them the right content, in the right place, at the right time.
To maximise your mobile app, one could apply the SSO (Single Sign-on) system. This infrastructure allows users to log in to websites or applications simultaneously with one set of data. This way, you remove additional barriers but also maximise data collection.
3. Increasing sales of existing products
All of the above enhancements lead to an increase in online traffic on your mobile app. Now that more customers visit your app, you can aim to increase your club’s sales. First, you can increase the sale of existing products. Again, revenue can be generated by integrating ticketing and retail in your mobile app or creating a dedicated area where app users could find exclusive promotions on merchandise.