Sports Fan Engagement: The American and European Perspectives
The level of fan engagement between American and European sports culture is a significant difference. American sports fans consider game days as a festive occasion, with parties in the parking lots of stadiums and arenas, and merchandise sales reaching high levels.
European sports fans are passionate, but they take a more reserved approach, focusing more on the sport itself and the quality of competition. Going to a football match is often seen as a social outing, with fans meeting up before or after the game to socialise and discuss the action on the pitch.
Also, American sports leagues are famous for introducing various technologies to improve their fan engagement. One example is the NBA and the use of Meta Quest 2 VR headsets in their match broadcasts.
However, European clubs are now investing in fan engagement, offering VIP seating areas, dedicated fan zones, and interactive pre-game activities. With the rise of technology, European clubs are also investing in augmented reality experiences to bring fans closer to the action.