In today’s fast-paced digital era, Over-The-Top (OTT) platforms have emerged as game-changers in the sports industry. These platforms have transformed the way fans consume sports content, offering personalised experiences that cater to individual preferences and interests.
In this article, we will:
- Explore the significance of personalisation in the sports fan experience,
- Delve into how OTT platforms have revolutionised the landscape,
- Demonstrate selected examples of OTT in sports.