7 BRISK’S VALUES YOU NEED IN YOUR CLUB
1. Building community
Such an expansion in your social media reach will directly lead to building community between your club and your fans. By providing supporters with appealing content, you’ll make them more willing to consume it. It’ll position you as the primary source of truth and information for your fans. A fast and professional social media management tool will let you express your editorial team’s creativity and quality.
BRISK gives you more time to produce and publish content your fans want to consume. It’s easier to create a unique and authentic medium “from the inside” with help of this tool. Feeding our social media tool with varied substance (connected to your media library, archive and locker room) will give your fans emotions and insights they can’t find anywhere else!
2. Fan loyalty
Loyalty. This word describes any old-generation fan. And almost every new one. But even if you don’t need to be afraid of losing your fans in terms of supporting your team, you can influence their level of involvement.
The greatest marketing value that your club has is unique access to first-hand information. This competitive advantage can be a critical factor in enhancing your fan loyalty among communication channels. That’s also an important step to becoming an entertainment hub for your supporters. By removing a time-consuming, duplicated process from your design team, you’ll release their creativity, which will result in creating more original content.
This will allow your club to attract more people from various target groups. The more emotionally engaged supporters you have, (the more your club is a part of their life), the greater your chance to win a loyal customer.
3. Designing Fan Engagement
Visual content can carry a strong emotional message. And what drives the decision of your fans? It’s the same power that drives voters during elections and buyers during shopping. Yes, you’re right – emotions!
Thanks to enhanced emotional communication, your club will be able to design fan engagement paths. Inducing supporters to take specific actions (that will be better both for them and your club) will make it easier for you. Create and post high-quality content more frequently to motivate your fans to spend more of their screen time on your apps.
Emotional transmission has great power and our social media tool works as a content designer enabling you to craft appealing and emotionally engaging visual content. Additionally, the content planner makes it possible to plan, schedule and publish posts more strategically. Not only will you react to current and upcoming events, but you will also run thoroughly thought campaigns designed to fulfil your specific business goals.
4. Process automation + cost optimisation
You can achieve better workflow and greater efficiency in your club by fully automating processes such as content planning, creation and publication.
No longer do you need experienced designers to create graphics within your brand parameters. Customised templates in BRISK will make it so easy and intuitive that almost no skills will be required. Non-designer personnel will be able to generate both still and motion graphics that fit your current marketing theme.
Such an integrated social media management system is an excellent help for your content, design and editorial teams. Once all your social media are under one roof, you can decide if you give access to the platform to only one person or to a group of people (that can work from different places and be from different teams). This automation will shorten your paths of communication with fans.
5. Templates = speed
Posting content manually takes at least a few minutes, while with BRISK, it happens immediately. The speed of publishing unique information increases your reach because fans get their information right away. In the supporters’ awareness, you become the first channel to check.
The templates that you receive from us are built specifically for sports clubs. The contexts in which you’ll use them are well-known by us as our employees are in close cooperation with other sports organisations. Once you integrate our social media tool with your databases, you have almost limitless options for customisation.
Surprisingly, sports clubs are not only about sports events. To build a community, you need to think outside the box and use BRISK for other thematic areas such as players’ branding, PR evolution, or lifestyle.
Boosting the potential of multi-sectional sports organisations having the ambition of becoming complete brands is what BRISK might be used for. The pivotal advantage of this tool is the possibility to produce all types of graphic materials in one place [pictures, photos, videos, GIFs, animations].
Unlock sponsorship opportunities by creating new channels which will constitute a new area for your business partners. When external media describe your brand, you have no influence (or barely any) on the perspective it represents. However, once you create your own entertainment hub, you can create an image that is demanded by your potential sponsors.
The automated placement of sponsored content that BRISK offers will allow you to be ready for digital-era opportunities. Wherever you need it, you’ll be able to add the logos, banners or overlays of your business partners. It will automatically appear with your videos and pictures as long as you want it. Imagine how happy your sponsor can be if it’s associated with all the goals your team scores!
Additionally, there exists a possibility to support stationery stores and e-commerce by an extensive presentation of your products. The content planner will allow you to adjust the products you have on offer to the special days and holidays in your country