GAME CHANGERS: BRISK – Social Media Content Creator

GAME CHANGERS is a series of articles in which TISA presents its most cutting-edge solutions for sports entities to reach a new level of digital transformation.

As technology continues to evolve, it has become increasingly important for football clubs to keep up with the latest innovations in order to improve their performance and stay ahead of the competition. 

In this series, we will be exploring a range of innovative digital solutions that are helping football clubs to achieve their goals, both on and off the pitch.

From improving fan engagement to streamlining operations and boosting performance, these solutions are transforming the way that football clubs do business. So whether you’re a fan, a club owner, or simply interested in the future of digital technology in football, you’re sure to find something of interest in this series.

BRISK – Social Media Content Creator

One hour until the kick-off. Your footballers are already discussing their strategy in the locker room. But the focus of the audience is somewhere else. The content team had already begun their “match” a few hours ago, and now they’re in the critical stage. They must get ahead of everyone with the news of the scheduled lineup for the game.

1st scenario: The content team has experienced designers but has no social media tool such as BRISK. It means that neither they have templates nor a chance to simultaneously share posts across their various media channels. Eventually, external information agencies are faster than your club in sharing this crucial for supporters info.

Alternative scenario: The content team has a member who understands the basic rules of aesthetics and BRISK. As soon as they receive the information about the first squad, they modify previously prepared templates and share it on the club’s Facebook and Twitter (soon also Instagram and LinkedIn). It all takes up to one minute. Your supporters treat you as the most reliable and fastest source of information. It creates a close bond between your organisation and your fans. 

Which scenario do you prefer to have in your club? 

What is BRISK?

​​TISA is proud to introduce BRISK – a business-driven custom product that enables organisations to CREATE and IMPLEMENT their unique, consistent and effective social media communication strategies. 

With BRISK, you can plan & schedule your posts automatically across various digital channels. What is more, it lets you design your own templates as well as use already existing ones. This powerful tool enables you to store your digital assets too. Additionally, BRISK gives you the power to manage your social media activities from one place. 

Why should you choose BRISK as your Social Media Management tool?

Sports clubs are often small or medium-sized enterprises with extensive demand for experts in various fields. Do you know this feeling when you want to become an information medium for your fans; thus, you need to have high-qualified designers and a creative editorial team?

It’s never easy as one of the main pain points of sports clubs is the repetitiveness of messages that they need to send to the public during the peak periods such as Match Days. Without proper tools, it might be very time-consuming to approach your supporters creatively.

Therefore, if you want to become an engaging brand, one that can build its own community and become an entertainment hub, at the same time, monetising it by both increasing revenues and reducing costs, BRISK is a tool designed especially for you.

BRISK:

• Enables your social content management from a single place; 
• Lets you plan and schedule your posts automatically; 
• Lets you design your own templates;
• Enables your own digital assets storage.

With BRISK, communication with the members of your community will become better than it has ever been before. Get ready to elevate your fans’ experience!

7  BRISK’S VALUES YOU NEED IN YOUR CLUB

1. Building community

Such an expansion in your social media reach will directly lead to building community between your club and your fans. By providing supporters with appealing content, you’ll make them more willing to consume it. It’ll position you as the primary source of truth and information for your fans. A fast and professional social media management tool will let you express your editorial team’s creativity and quality.

BRISK gives you more time to produce and publish content your fans want to consume. It’s easier to create a unique and authentic medium “from the inside” with help of this tool. Feeding our social media tool with varied substance (connected to your media library, archive and locker room) will give your fans emotions and insights they can’t find anywhere else! 

2. Fan loyalty

Loyalty. This word describes any old-generation fan. And almost every new one. But even if you don’t need to be afraid of losing your fans in terms of supporting your team, you can influence their level of involvement. 

The greatest marketing value that your club has is unique access to first-hand information. This competitive advantage can be a critical factor in enhancing your fan loyalty among communication channels. That’s also an important step to becoming an entertainment hub for your supporters. By removing a time-consuming, duplicated process from your design team, you’ll release their creativity, which will result in creating more original content.

This will allow your club to attract more people from various target groups. The more emotionally engaged supporters you have, (the more your club is a part of their life), the greater your chance to win a loyal customer.

3. Designing Fan Engagement

Visual content can carry a strong emotional message. And what drives the decision of your fans? It’s the same power that drives voters during elections and buyers during shopping. Yes, you’re right – emotions!

Thanks to enhanced emotional communication, your club will be able to design fan engagement paths. Inducing supporters to take specific actions (that will be better both for them and your club) will make it easier for you. Create and post high-quality content more frequently to motivate your fans to spend more of their screen time on your apps. 

Emotional transmission has great power and our social media tool works as a content designer enabling you to craft appealing and emotionally engaging visual content. Additionally, the content planner makes it possible to plan, schedule and publish posts more strategically. Not only will you react to current and upcoming events, but you will also run thoroughly thought campaigns designed to fulfil your specific business goals.

4. Process automation + cost optimisation

You can achieve better workflow and greater efficiency in your club by fully automating processes such as content planning, creation and publication.

No longer do you need experienced designers to create graphics within your brand parameters. Customised templates in BRISK will make it so easy and intuitive that almost no skills will be required. Non-designer personnel will be able to generate both still and motion graphics that fit your current marketing theme.

Such an integrated social media management system is an excellent help for your content, design and editorial teams. Once all your social media are under one roof, you can decide if you give access to the platform to only one person or to a group of people (that can work from different places and be from different teams). This automation will shorten your paths of communication with fans. 

5. Templates = speed

Posting content manually takes at least a few minutes, while with BRISK, it happens immediately. The speed of publishing unique information increases your reach because fans get their information right away. In the supporters’ awareness, you become the first channel to check.

The templates that you receive from us are built specifically for sports clubs. The contexts in which you’ll use them are well-known by us as our employees are in close cooperation with other sports organisations. Once you integrate our social media tool with your databases, you have almost limitless options for customisation.

6. Versatility

Surprisingly, sports clubs are not only about sports events. To build a community, you need to think outside the box and use BRISK for other thematic areas such as players’ branding, PR evolution, or lifestyle.

Boosting the potential of multi-sectional sports organisations having the ambition of becoming complete brands is what BRISK might be used for. The pivotal advantage of this tool is the possibility to produce all types of graphic materials in one place [pictures, photos, videos, GIFs, animations].

7. Monetisation

Unlock sponsorship opportunities by creating new channels which will constitute a new area for your business partners. When external media describe your brand, you have no influence (or barely any) on the perspective it represents. However, once you create your own entertainment hub, you can create an image that is demanded by your potential sponsors.

The automated placement of sponsored content that BRISK offers will allow you to be ready for digital-era opportunities. Wherever you need it, you’ll be able to add the logos, banners or overlays of your business partners. It will automatically appear with your videos and pictures as long as you want it. Imagine how happy your sponsor can be if it’s associated with all the goals your team scores!

Additionally, there exists a possibility to support stationery stores and e-commerce by an extensive presentation of your products. The content planner will allow you to adjust the products you have on offer to the special days and holidays in your country

CONCLUSION

If your club’s need is to build an entertainment hub that will allow you to loyalise your fans and build a strong community around your organisations ⇒ Then, our goal is to fulfil YOUR needs. 

Based on our know-how, we offer comprehensive end-to-end solutions. It includes preparing templates specifically for you or organising content creation workshops for your internal teams. Be ahead of your competition by using the tools that you need.

If you would like to know more about what BRISK or other TISA products, check our website or contact us directly. We will be happy to discuss your case!