GAME CHANGERS: Match Studio

GAME CHANGERS is a series of articles in which TISA presents its most cutting-edge solutions for sports entities to reach a new level of digital transformation.

As technology continues to evolve, it has become increasingly important for sports organisations to keep up with the latest innovations in order to improve their performance and stay ahead of the competition.

In this series, we will be exploring a range of innovative digital solutions that are helping sports clubs to achieve their goals, both on and off the pitch.

From improving fan engagement to streamlining operations and boosting performance, these solutions are transforming the way that sports entities do business. So whether you’re a fan, a club owner, or simply interested in the future of digital technology in sports, you’re sure to find something of interest in this series.

Match Studio

Imagine a digital hub for a die-hard football fan who’s always searching for the latest news, stats, and content concerning their favourite team. A single source of information and entertainment enhancing Fan Experience with a facilitated betting process, personalised advertisements and push notifications. Although it sounds sophisticated, it is achievable for you! 

What is Match Studio?

​​TISA is proud to introduce its Match Studio – a powerful module designed to enhance the fan experience and elevate a club’s digital presence.

This innovative platform serves as a one-stop shop for all things related to the game, providing fans with everything they need to stay engaged, from game highlights to exclusive content.

With its extensive functionality, Match Studio tackles the challenge of dual-screening, making it the perfect solution for fans who want to fully immerse themselves in the excitement of the game. Whether they’re at home or in the stands, Match Studio is the ultimate tool for enhancing the experience before, during, and after the game. 

So why wait? Join the digital revolution and elevate the fan experience with TISA’s Match Studio!

Discover the power of Match Studio:

• Experience real-time excitement with live commentary and video content;
• Stay up-to-date with the latest statistics and fixtures;
• Boost fan engagement through trivia games, polls, and surveys;
• Maximise your club’s digital presence to attract sponsors;
• Fuel fans’ excitement with bookmaker integration;
• Let the fans enjoy a seamless experience with the Single Sign-On (SSO) solution;
• Give your organisation a huge opportunity to grow revenue with this module.

With the Match Studio, the future of football fan engagement is now a reality. Get ready to elevate your game-day experience like never before!

Sports Clubs’ Strategies for Match Studio

Sports organisations, such as football clubs, have numerous options for utilising Match Studio to meet their specific goals. Here are some potential strategies to consider:

Match Studio on Match Days

• Increase revenue and attract sponsors with branded live studios featuring the sponsor’s name during a given fixture. Offer fans discounts for registering and accepting marketing consents;
• Provide real-time statistics through automated integration with external data suppliers;
• Send push notifications to remind fans about upcoming fixtures, with personalised discounts to the Fan Store;
• Enhance fan engagement with the opportunity to place bets on the club’s win, made possible through a partnership with a bookmaker;
• Offer live commentary with club representatives or fans, allowing for interviews during breaks to share emotions with those watching the game on TV.

Match Studio off Match Days 

• Provide exclusive behind-the-scenes footage for registered users
• Create Q&A sessions with players to give something back to the community;
• Add a fun element with gamification activities such as quizzes. The club can track user participation and reward the best performers with perks.

Gen Z sports trends

Attracting Generation Z is crucial for sports clubs in today’s digital age. As the next wave of consumers and fans, this generation has grown up with technology at their fingertips and has high expectations for digital engagement from the brands they support.

By introducing digital solutions just like TISA’s Match Studio, football clubs have the opportunity to create a personalised and interactive experience for this demographic, which can lead to increased loyalty and long-term growth.

Whether it’s through innovative Entertainment Hubs, mobile apps, or social media integrations, leveraging technology to connect with Generation Z is a key factor in securing the future success of a sports club in an ever-evolving digital landscape.

Revenue expansion ideas

Now let’s proceed to the monetisation aspect. Match Studio is a game-changer as it brings limitless opportunities for profits, this is only up to the Marketing & Communication teams to leverage the potential of TISA’s Match Studio.

• Sponsors will be flocking to your organisation, eager to be a part of this revolutionary platform. 
• You will see a significant increase in registered users who accepted marketing consents (with GDPR compliance);
• Each part of the Match Studio (betting, quizzes, videos, Q&A sessions etc.) brings additional space for business partners willing to increase their visibility;
• You may offer sponsored content and product placement within the Match Studio.

What’s the best strategy for you?

There is no unique answer to such a question! Each sports club, league or federation is different. All over the world, we have different communities with different backgrounds, emotions, habits, financial resources and willingness to pay for digital assets.

During the meeting, we may discuss different strategies that may be perfect for you. We have over 100 ideas for sponsor activation with  Match Studio being one of the tools to achieve it.

If you would like to know more about what TISA can offer you, check our website or contact us directly. We will be happy to discuss your case!