In the fast-paced world of sports, creating engaging content that captivates fans is paramount. This is where AI comes to the rescue, acting as a valuable teammate to sports clubs by assisting in producing high-quality and captivating content. By leveraging AI technologies, sports organisations can streamline content creation processes, freeing up valuable resources and time to focus on other fan engagement initiatives.
Traditionally, compiling and editing highlight reels was a time-consuming task, but with AI, this process becomes swift and efficient. AI algorithms can analyse vast amounts of footage, identifying the most exciting moments, game-changing plays, and unforgettable feats of athleticism.
By automating the selection and editing process, AI produces captivating highlight reels that keep fans on the edge of their seats, eagerly reliving the thrill of the game.
AI-Generated Content at Wimbledon
The Wimbledon tennis tournament utilised AI to automatically generate video highlights from matches. IBM’s AI system analysed player reactions, crowd noise, and key moments to create compelling highlight clips for fans to enjoy and share on social media platforms.