Fantasy Premier League (FPL) has entirely changed how we watch football. The idea of gamification has always been raised when sports clubs and leagues were discussing how to boost fan engagement but never before had we an example of such an efficient solution.
Fantasy Premier League is a season-lasting, data-gathering and -processing platform that allows the league to enhance fan experience worldwide and collect important data about its users. The massive popularity of Fantasy Premier League shows the right direction for the sports industry:
If you want to engage modern supporters, you need to find digital solutions based on gamification allowing your fans to act and interact!
‘HOME SUPPORTERS’ – DIGITAL GAMIFICATION BENEFITS
The concept of entertainment similar to Fantasy Premier League already existed a long time before it was implemented in its current form. However, never had we so many technological possibilities to make it such a pleasing experience for the users. The line between being “just a casual fan” and “the one having a real impact on the football’s reality” is blurring.