So which podcasts would you choose? Short stories, interviews, non-fiction? Comedy, sport, society and culture or business? Or maybe news, education or entertainment? Spotify, Apple Podcasts or something else? Podcasts are everywhere now and we have to choose the best of them wisely – especially in the sports podcasts business.
THE POWER OF SPORTS AND FOOTBALL PODCASTS
And what about the sports organisations? You’re already using your website, blog, social media (and maybe your own app or OTT streaming) to connect with fans and keep them engaged. But currently almost everybody is listening to and talking about podcasts and you’re probably wondering whether you should give them a try.
Podcasts are becoming mainstream media. Audio content is on the rise and in this article you’ll discover a wide variety of reasons for using it, ranging from current technology trends, through time and cost-effectiveness, to some long-term communication strategies.