Success Story: Ekstraklasa, UMPIRE

TISA SUCCESS STORIES is a series of detailed case studies, diving deep into our clients’ digital transformation journeys.

In each issue, we’ll cover it all. Understanding the unique challenges each of our clients face; finding the best strategic and tech solutions; analysing the implementation process and achieved results; and most importantly – guiding them towards the top level of their digital maturity.

In today’s case study, dedicated to the implementation of UMPIRE CMS connected to the new Website & Mobile App for Ekstraklasa, the top Polish football league, let’s look into:

• what new functionalities were created;
• why are quizzes so attractive to supporters;
• what values UMPIRE brings to the league and fans.

Join us in the following success story and see how connecting business strategy, tech and sports helps our clients bring their digital game to the next level!

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CLIENT

Ekstraklasa S.A. is a joint-stock company, established as a result of an agreement between top-flight football clubs and Polish Football Association [PZPN]. It’s responsible for the best Polish league management, as well as sale of media & centralised marketing rights.

The implementation of a new website & mobile app connected with the CMS tool – UMPIRE – is a part of the ongoing digital transformation of this organisation. Ekstraklasa S.A. aims to reach the highest level of digital maturity in the near future.

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CHALLENGE

At the beginning of the 2021/22 season, Ekstraklasa S.A. was in need to enhance its digital development in order to provide their fans with top-quality content. They required a new content management system – CMS – delivered together with an innovative design of their website & mobile app.

TISA was to deliver bullet-proof technological solutions accompanied by design expertise provided by our partner – hero/dot). The implementation of UMPIRE is just one of many digital transformation steps that Ekstraklasa S.A. will take together with TISA.

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SOLUTION

UMPIRE is an integrated content management system that helps sports organisations enhance their communication across all digital platforms by boosting fan engagement and building loyal communities.

The available functionalities in UMPIRE allow content creators from Ekstraklasa S.A. to: 

• publish articles & “prioritise” them, 
• plan events, 
• update sports clubs’ squads, 
• highlight matches, 
• edit main and static pages, 
• provide fans with real-live statistics,
• add media library (such as photo galleries), 
• advertise merchandise, 
• conduct surveys & quizzes, 
• expose sponsors & partners, 
• organise votings for MVPs,
• send push notifications,
• make OTT an integral part of UMPIRE,
• integrate data with external vendors, 
• many more!

The wide variety of possibilities that UMPIRE offers leads to the creation of an innovative fan engagement strategy, which facilitates communication with different audiences – from Baby Boomers to Gen Z.

Another huge advantage of Ekstraklasa’s UMPIRE is its ability to be integrated with numerous external data providers. The combination of excellent design delivered together with statistics gathered by professionals brings the fan experience to a new, previously unattainable level. 

Ekstraklasa S.A. has put much emphasis on the creation of quizzes. Their security is essential as it’s possible to win valuable rewards by participating in them. TISA has built the entire logic for the quizzes, including the random order of questions & answers while ensuring protection against frauds and cheating activities. The special place for promoting Ekstraklasa S.A. sponsor has been built up in the design of the quiz.

Thanks to its integration with WICKET, UMPIRE gives Ekstraklasa S.A. the opportunity to send personalised notifications to precisely segmented groups of supporters. That’s the groundbreaking development step for the best Polish football league, which will make a tremendous difference in their future communication effectiveness.

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RESULTS & FURTHER DEVELOPMENT

UMPIRE has been successfully implemented by Ekstraklasa S.A. The new CMS contributes to the facilitation of content creation & management. It allows the top Polish football league to create a new fan engagement strategy with an enhanced digital fan experience.

Ekstraklasa S.A. plans to further tighten the cooperation with TISA in order to implement modern digital & technological solutions. If you would like to find out more on how UMPIRE can improve your team’s operations, feel free to contact us!

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We hope you enjoyed this issue of TISA SUCCESS STORIES. If you’d like to learn more about our approach to innovative engagement and digital transformation of the sports industry, check out TISA blog and stay tuned for more fresh content!