Success Story: Legia Warszawa, UMPIRE

TISA SUCCESS STORIES is a series of detailed case studies, diving deep into our clients’ digital transformation journeys.

In each issue, we’ll cover it all. Understanding the unique challenges each of our clients face; finding the best strategic and tech solutions; analysing the implementation process and achieved results; and most importantly – guiding them towards the top level of their digital maturity.

In today’s case study, dedicated to the implementation of UMPIRE in Legia Warszawa, the most titled Polish football club, let’s look into:

• Legia Warszawa’s challenge to improve the quality of their social media;
• what unique features & services UMPIRE offered to Legia Warszawa;
• how UMPIRE became an essential step in Legia Warszawa’s digital transformation.

Join us in the following success story and see how connecting business strategy, tech and sports helps our clients bring their digital game to the next level!

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Legia Warszawa is the most honoured club in Polish football history, standing with 16 Ekstraklasa Champions titles and 20 Polish Cup titles. Their domination of the Polish market is visible in their sports, business, technological, and marketing results. 

UMPIRE serves as a content management system (CMS) for the club’s new website and mobile app, which TISA Group has delivered in 2019/2020. The extensive project covering UMPIRE implementation, as well as their website and app design, is part of the ongoing digital transformation of the club.

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CHALLENGE

Legia Warszawa required a platform that would accommodate both football and non-football content, allowing its smart and easy management. Legia is mainly recognised as a soccer team, but also actively pursues other areas of sport, including volleyball and basketball sections, but also runs a charity foundation, children’s activities and more.

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SOLUTION

With UMPIRE‘s flexible grids and modules designed for various types of content with different hierarchies, Legia can build and strengthen fan engagement by sharing and promoting football-related and lifestyle content. These modules can be filled with news, videos, photos, products and other team-related content and the club can conveniently create, modify and deliver new modules. This provides the editorial team with publishing speed and agility.

To boost fan engagement and deliver exclusive content, Legia uses UMPIRE‘s match centre – a place where fans can find live updates from the field, rich statistics, player profiles, expert opinions and live commentary. To further improve the fan experience, UMPIRE gives users a unique possibility to interact with the content. Legia’s fans can upvote the materials they enjoy, such as team news or match highlights.

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RESULTS

With the implementation of UMPIRE, we have conducted business-oriented product workshops with Legia to help them leverage its power to bring digital communication strategies to the next level and generate new possibilities of monetisation and revenue streams.

The implementation of UMPIRE as the new integrated content management platform has been a significant digital step for Legia and allowed the club to grow its community, delivering more diverse content and engaging, personalised fan experience via the website and mobile app.

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FURTHER DEVELOPMENT

UMPIRE gives numerous opportunities to the sports clubs willing to transform their organisation digitally. The modular structure of UMPIRE offers excellent possibilities for customisation, so feel free to contact us to discuss your case!

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We hope you enjoyed this issue of TISA SUCCESS STORIES. If you’d like to learn more about our approach to innovative engagement and digital transformation of the sports industry, check out TISA blog and stay tuned for more fresh content!