Fan Engagement has a direct, massive impact on your organization. It significantly influences both your image and finances. You need to provide your marketing team with the best possible solutions to win the hearts of your supporters and motivate them to be more active. We offer a tool that will facilitate you to be the best among your competition – UMPIRE, a CMS for sports clubs. It allows you to build content easily by adding various forms of entertaining features – videos, photos, podcasts, articles, events, live updates, polls, interviews, and more.
WHAT DOES UMPIRE OFFER TO SPORTS CLUBS?
#1 POWERFUL ENTERTAINMENT FEATURES
UMPIRE allows you to leverage the power of emotions by offering easy-to-use tools that help to build entertaining and interactive content. There are two crucial elements that significantly influence your fans’ engagement on a daily basis – Match Day and Player Profiles.
A) MAKE YOUR MATCH DAY A UNIQUE EXPERIENCE
With the help of UMPIRE, you can create a Match Center with exclusive materials from the game as the action unfolds on the pitch. It offers you a possibility to perform a coverage of the competition using the necessary components for its visualization:
- Match statuses
- Live updates
- Graphics and Photos
- Social Media posts (Instagram, Facebook, Twitter)
The Match Center is displayed on the website and in the mobile application in real-time. Thanks to it, you can let your supporters enjoy a matchday in a completely new, unique way.
B) CREATE TEAM ROSTERS AND PLAYER PROFILES
By using UMPIRE, you can create players’ profiles which will contain all the essential data about them, including their league statistics. That’s how you will be able to create emotional ties between your sports athletes and supporters, simultaneously offering them a gentle and appealing design of your website.
#2 VARIOUS AND HIGH-QUALITY VIDEO CONTENT
UMPIRE as a CMS supports different video formats ensuring the highest quality viewing over a variety of devices. That’s pivotal as video is the most engaging type of content, especially in sports. Essentially, video brings together two things that catch our attention: movement and noise. That’s what makes it so tempting for all football fans to keep watching video content. Why? Since they’re expecting the same from the game – quick movement of players and supportive noise from the tribunes.
Video may encompass various emotions by including all content types such as text, music, photos, graphics, links or figures. The way it emotionally affects our brain is very similar to what you’re used to while watching sports’ competition and supporting our favourite team. You need to be able to provide high-quality video content in order to engage your fans on a higher level.
#3 PROFESSIONAL LIVE-STREAMING OF (FRIENDLY) GAMES
Even though the majority of your competitive matches might be blocked from live-streaming due to broadcasting rights, your fans might desire a possibility to follow the friendly games as well. In 2019, Consumers spent almost 85 minutes per day consuming digital video. Experts indicate that by 2022 live-streams and video will make up about 80% of all mobile traffic!
That’s a tremendous change that will quickly make people move from TV to their computers and mobiles. Even if you don’t begin to prepare for live-streams now, you’ll have to do it soon to stay in the game. It’s always better to be a pioneer and get ready for innovative changes as early as possible.
That’s why UMPIRE offers you a special tool which will facilitate live streaming of all the games no matter where they take place. For instance, in the case of Legia Warszawa, we introduced it to their winter grouping in Belek, Turkey. Streamings were available only for logged-in users to improve fan engagement and increase interest in the exclusive contents of the application and web platform.
We transmitted four sparring games where Legia opponents were Dynamo Kyiv, FC Botosani, FK Vozdovac and FC Kairat Almaty. We managed to significantly raise interest in them by providing high-quality live-streams and gating it as premium content.