Blog Jan 5, 2023

Concert Experience and Technology: A Look at What’s Next

Concert Experience and Technology: A Look at What’s Next

The concert experience can become even better with the right technological innovations. The anticipation before the concert of your favourite band or artist in itself can cause euphoria hours before the showtime. With the right choice of technology innovations, you can make your events more engaging & modern.

Let’s look at various examples of technology that can completely change the concert experience.

  • Mobile apps,
  • Ticket apps,
  • Virtual Reality,
  • Augmented Reality,
  • NFT tickets.


Connect with the fans before showtime

Music event promoters and organizers can engage with fans by utilizing technology at each level of the customer journey. Starting at the very beginning, with the announcement of a new show, is a good idea.

To begin with, how do fans learn about a new concert date for their favourite artist? Most likely via their social media, or perhaps from a television or internet ad. This channel of information may be too late to purchase the best tickets for really popular and sought-after concerts.

Instant alerts or notifications regarding ticket sales must be implemented by ticket suppliers if we really want to connect with the fans from the get-go. This is easily accomplished through the use of a dedicated app, which can then be used to continue the customer journey. 

Mobile apps are becoming more popular at concerts, with an estimated 40% of venues offering their own app to provide fans with information, maps, and other features.

Ticket apps are crucial

In recent years, ticket applications have grown in importance as a tool for event promoters and venues. These apps allow attendees to purchase tickets, access event information, and interact with other fans — all from the convenience of their smartphones.

The convenience of online ticket applications is one of their key advantages. Attendees may purchase tickets using the app and have them saved electronically on their phones instead of having to stand in line or deal with the trouble of carrying printed tickets. No more long lines or lost paper tickets!

Ticket applications can provide a variety of extra services that might enhance the concert experience. Many ticket apps, for example, allow attendees to view the seating chart, learn more about the artists playing, and have access to unique offers and discounts.

Ticket apps concert day

And going back to the idea of interacting with fans pre-show – apps could even provide features like pre-sale access, which can be a terrific way for fans to get tickets to popular performances before they sell out.

Furthermore, they decrease fraud by offering a safe and simple manner for attendees to access tickets. They can also assist organisers in tracking ticket sales and gathering data about their audience for future marketing and planning.

Concert promoters can monetise from ticket mobile apps by:

  • In-app purchases: This includes selling exclusive content or merchandise, or offering special features or services that are only available through the app.
  • Advertising: Offering sponsored content or advertisements within the app, that in turn generates additional revenue from advertisers.
  • Subscription services: Some concerts may choose to monetize their mobile app through subscription services, where fans pay a fee to access exclusive content of a selected number of artists.
  • Sponsorship: Sponsorship links back to advertising. Securing sponsorship deals with brands can monetise your mobile app. This could involve offering branded content or features within the app, or integrating the brand into various aspects of the app.

Virtual Reality

One of the most intriguing ways that technology is being used to enhance concerts is virtual reality (VR). With a 360-degree perspective of the stage and the ability to turn about and watch all of the action, VR allows fans to feel fully immersed in the concert experience.

VR concerts, which can be accessed via VR headsets or special VR-enabled devices, provide a new and exciting method for concertgoers to experience performances from the comfort of their own homes.

One advantage of virtual reality concerts is that they can reach a larger audience than traditional live performances. Because virtual reality concerts can be watched from anywhere with an internet connection, they may be attended by fans who would otherwise be unable to attend a live event due to distance or other factors.

Imagine being able to attend a performance at a London venue from the comfort of your sofa in Sydney, Australia!


As part of Women’s History Month 2022, makers of the Oculus VR headset offered a series of talks, interviews, and concerts
including stars such as Billie Eilish or Charlie XCX, all available in Virtual Reality.

Virtual reality concert

Augmented Reality

Another technology that can be used to enhance the concert experience is augmented reality (AR). AR allows organizers to project graphics and effects onto the stage, creating an even more visually striking experience for attendees without the use of VR peripherals. 

AR can also be used to display interactive elements within the venue, such as games or trivia questions, that attendees can engage with using their smartphones.

One of the benefits of AR is that it can add an extra layer of excitement and interactivity to concerts. For example, AR could be used to create visual effects that change depending on the music or the movements of the performers, creating a more dynamic and immersive experience for attendees. 

AR could also be used to create interactive elements within the venue, such as scavenger hunts or trivia games, that encourage attendees to explore and engage with the concert in new ways.


Imagine Dragons’ 2018 tour employed augmented reality to create a variety of interactive components within the arena,
including an augmented reality experience in which fans could fly with the band across a digital landscape.

NFT Ticketing

Non-fungible tokens (NFTs) are a form of digital asset that is unique and cannot be traded for other assets one-for-one. NFTs may be utilized in a number of ways, one of which is to provide concert-goers with a unique concert experience.

One of the key advantages of using NFTs for concert ticketing is that they provide a secure and easily transferable way for fans to access events. Unlike physical tickets, which can be easily lost or stolen, NFT tickets are stored in a digital wallet and can be easily transferred or resold if the owner is unable to attend the event.

This helps to reduce ticket fraud and ensure that only legitimate ticket holders are able to attend concerts and other live events.

In addition to providing a secure and convenient way to access events, NFTs also offer fans a more personalized and engaging experience

  • Many NFT tickets come with exclusive perks or access to special events, such as meet-and-greets with artists or VIP areas at the venue. This helps to create a sense of exclusivity and can make the concert experience more memorable and special for fans.
  • NFT tickets can be easily customized & personalized to suit the needs of different events and artists.
  • NFT tickets become collectables and may be combined to make a series of NFT tickets from various performers. This can lead to a long-term NFT fan experience and sales effort.


Overall, technology is helping to create a more engaging and immersive concert experience for fans around the world. From virtual reality to NFTs, there are many exciting ways that technology is enhancing the live music experience for fans. 

By providing a secure and convenient way to access events, as well as offering a range of exclusive perks and personalized experiences, NFTs are helping to create a more engaging and memorable concert experience for fans around the world.

The use of technology to enhance the concert experience is very popular among younger audiences, with over 70% of concertgoers between the ages of 18 and 24 expressing interest in using technology to enhance their experience. Make sure to take advantage of that and connect with the generations to follow, by creating unforgettable engaging experiences for the concert fans!


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