The ability to adjust to ever-changing changing reality is no longer an advantage over others. It’s the responsibility of reliable business people who want to provide their partners with the best possible solutions on the market. FUTURE OF FOOTBALL BUSINESS Conference [FOFBC] organiser, Thomas Maurer, prepared an event where people from the world of sport could exchange their finest solutions and ideas.
Listening to experts talking about data-driven clubs, enhancement of fan experience, digital age challenges, and innovation. Asking them real-life questions on the future of the football business. Finally, having a common time in the networking zone with other participants. That’s what I’d been doing for two days at the beginning of September 2020. What key insights will we get from it? It’s no longer a secret!
KEY TO SUSTAINED SUCCESS? HANDLING DIGITAL AGE CHALLENGES
“Football management must orient itself more towards successful companies.” This was a leading thought that Dietmar Bereisdorfer, Hamburger SV director, shared with us in his conference-opening speech on “Keys to Sustained Success”. Was it a coincidence that his presentation was followed by Casper Heiselberg, former Head of Digital at F.C. Copenhagen, who redefined the concept of football clubs and pinpointed their currently paramount challenge – digital age?
Actually, it could be a coincidence as at that time Casper was only one of four different presenters. But the “transmission” here was better than in the case of Messi passing to Suarez!
For those who are long enlightened, the answer to the question “what are modern football clubs” should be relatively easy. Still not sure? Analyse football clubs components:
- Team, Staff and Academy,
- Media house [with Social Media working 365/366 days a year!]
- Websites with intensive peak periods,
- Merchandise [both shop at the corner of the stadium and online store],
- Sales experts,
- Events organisers,
- B2B relations holder with sponsors and other companies,
- R&D departments.
Simply saying, modern football clubs are often small- or medium-sized enterprises with an extensive demand for business experts in various fields. It’s not getting easier if you realise that you need to compete with other massive entertainment channels such as Netflix or YouTube. But don’t get stressed too early. More than half of these elements can be better off if you know how to make use of digital-age opportunities (and avoid its threats!).
Thus, what should you expect from the new digital era?