Game Changers Jun 6, 2023

GAME CHANGERS: Ticket Counter

GAME CHANGERS: Ticket Counter

GAME CHANGERS is a series of articles in which TISA presents its most cutting-edge solutions for sports entities to reach a new level of digital transformation. As technology continues to evolve, it has become increasingly important for football clubs to keep up with the latest innovations in order to improve their performance and stay ahead of the competition. 

In this series, we will be exploring a range of innovative digital solutions that are helping football clubs to achieve their goals, both on and off the pitch. From improving fan engagement to streamlining operations and boosting performance, these solutions are transforming the way that football clubs do business. So whether you’re a fan, a club owner, or simply interested in the future of digital technology in football, you’re sure to find something of interest in this series


In the digital era, sports clubs are continuously seeking innovative ways to engage their fans and drive ticket sales. The run-up to the next matchday is an important moment for the sports club to build up fan engagement. 

Creating a sense of urgency and encouraging fans to buy the tickets to an important game can be done by implementing a sold tickets counter on the online website and mobile app. It’s a straightforward concept, but let’s go through it step by step.

A sold tickets counter is a visual element or widget that displays the number of tickets that have been sold for a particular event in real time. It is typically placed prominently on the event webpage or ticketing page, allowing visitors to see the real-time count of tickets already purchased.

Such a widget, regardless of its complexity, impacts ticket sales from the get-go. What are the most elemental benefits of implementing a sold tickets counter to the website of your club?


  1. Transparency and Social Proof: The sold tickets counter serves as a visual representation of the number of tickets already sold for an upcoming event. It creates transparency and builds trust among potential buyers by showcasing the popularity of the event. It serves as social proof, indicating that others have already purchased tickets and encouraging others to do the same.
  2. Urgency and Scarcity: A visible ticket counter creates a sense of urgency and scarcity. When people see that a significant number of tickets have already been sold, they may feel compelled to make a purchase to secure their spot before the event sells out. This can lead to increased ticket sales and faster decision-making among potential attendees.
  3. FOMO (Fear of Missing Out): Fans have a natural fear of missing out on experiences. When visitors to the sports club’s website see the sold tickets counter steadily increasing, it can trigger a fear of missing out on the event. This fear can motivate them to purchase tickets promptly to avoid being left out.
  4. Marketing and Promotion: The sold tickets counter can act as a marketing tool in itself. It can be shared on social media platforms or used in promotional materials to generate buzz and excitement about the event. People may be more likely to share information about an event that seems in high demand, thereby expanding the reach of the sports club’s marketing efforts.

TISA’s Ticket Counter

The above listed benefits are only elementary. A sold tickets counter can be elevated to a whole new level with our solution – Ticket Counter. This solution is part of TISA’s UMPIRE Content Management System (CMS), already used by Legia Warszawa and Ekstraklasa S.A.

External database integration

One of the most prominent features of TISA’s solution is itsautomatisation and integration with external data providers.

Automated Ticket Counter can be successfully integrated with various online ticket platforms such as Roboticket. Integrating a sold tickets counter with an external online ticketing platform provides a seamless ticket sales process for fans. 

Visitors can view the real-time ticket availability and the number of tickets sold directly on the sports club’s website. When they decide to make a purchase, they can seamlessly transition to the ticketing platform without any disruption.

This integration streamlines the user experience, reducing friction and increasing the likelihood of completing the ticket purchase. One-click on the ticket counter, and straight to the purchase window!

Up-to-date numbers

In addition, the integration of the sold tickets counter with an external ticketing platform ensures the display of real-time ticket sales data. This seamless integration guarantees that the counter accurately reflects the availability and number of tickets sold, as recorded by the ticketing platform.

Moreover, the Ticket Counter offers the capability to integrate with a stadium capacity database. This feature is particularly valuable for sports leagues that feature multiple stadiums and arenas, as capacities can vary throughout the season due to match categories, regulations, or ongoing renovation works.

The integration empowers organisers to effortlessly adjust the available ticket inventory based on the specific circumstances of each venue.

While the ticket availability can be automatically updated based on a database, there is also the flexibility to manually set the total number of tickets available at one’s discretion. This allows for customisation according to the requirements and strategies of each sports club or event organiser.

Driving ticket sales

Sold Ticket Counters offer more than just numerical displays. They have the power to convey compelling messages that captivate fans and drive ticket sales. As a prime example of this, TISA’s automated Ticket Counter has been adapted to showcase dynamic text messages, including “SOLD OUT” or “LAST TICKETS AVAILABLE”. With the flexibility to customise these messages to align with your marketing strategy, the impact is truly game-changing.

Ticket Counter has been successfully implemented as part of the UMPIRE Content Management System solution at Legia Warszawa – the most prominent football club in Poland.

If you would like to know more about what TISA can offer you, check our website or contact us directly. We will be happy to discuss your case!