Today, with the proliferation of 24/7 sports TV channels, dedicated radio stations and independent podcasts, engaging your fan community goes a long way beyond match days. In fact, sports organisations have never had so many opportunities to stay in touch with different types of fans, whether it’s serving fanatics or encouraging regular fans to get more involved.
With Generation Z setting new standards and the COVID-19 pandemic hitting the world economy, sports clubs have searched for new ways to engage their fan community and increase their earnings beyond match days.
Let’s take a look at how this is done:
- What are the ways to increase revenue beyond match days;
- Why good content will always defend itself;
- Why fan engagement is the most concerning topic;
MATCH DAY REVENUE
According to a BBC article, the ‘Big Six’ clubs in the Premier League (Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham) had a collective matchday income of £495m in 2018-19, which represented 73% of the total made in the Premier League. This, however, stands only for a 13% share of the total income clubs make throughout the season.