How to create a video content with potential for monetisation (keeping fans engaged and sponsors happy)?
Summer 2020, post-lockdown. Some sports clubs and leagues already resumed activities. Matches are played in almost empty stadiums, but there is a warm breeze of optimism in the air, right? I mean, sports are slowly starting to come back and fans are starved for action and entertainment.
You’re probably thinking about your own sports organisation, wondering how to keep your fans interested and engaged if they won’t go to matches and mainly consume content in their digital spaces.
Maybe you’re trying to figure out how to produce fresh and engaging professional video content on a tight post-quarantine budget. Or maybe you’re considering some alternative video content strategies for the worst-case scenario of a possible second wave of lockdown.
Whichever the level of COVID related restrictions imposed on your sports organisation, the question is:
- What are you currently doing to engage your fans and fulfill your sponsorship agreements?
How well is it working out for you? And how long are you going to use this formula before it runs out?
The good thing is that you are looking for new solutions and you’re in the right place. In this article I’ll give you some low-cost & high-creativity ideas you can use to create attractive and effective re-video content.
WHAT IS RE-VIDEO CONTENT
You open the fridge, there are some eggs, some leftovers of the chili con carne from yesterday, a few tomatoes, an avocado… so you make dinner with what you have on hand. Often re-heated food tastes even better on the next day.