The number of powerful sports organisations that have decided to invest in tokenization is proliferating. If you’re close to business in the sports industry, you’ve surely heard of big football clubs like Juventus F.C., FC Barcelona, Galatasaray S.K. or A.S. Roma implementing Tokens for their communities. But they are not the only ones who can take advantage of it. Smaller brands can also strongly benefit from tokenization.
Would you like to build a community around your sports club, enhance your fans experience and motivate them to be more active with you between Match Days?
From the blog post you’ll learn:
- What the Tokens are;
- How we differentiate them;
- How to use them in Sports Organisations
- The best practices of Tokens usage.
CLUB TOKENS – BASE FOR LOYALTY PROGRAMS
What’s the first idea that comes to your mind when you hear “Tokens”?
You wouldn’t surprise us if your answers were blockchain and cryptocurrencies. We’ve also got you covered on why blockchain is a key to success in fan engagement monetisation.
However, although for many of us, the primary association with tokenization is Bitcoin, its activity is completely different. In the case of football clubs, we should associate tokenization with the possibility of offering custom services explicitly dedicated to your fans.
Imagine a hypothetical situation. Thanks to a tool like WICKET, which collects all data about your fans in one place, you know that the part of your supporters that leaves the most money in the club store are also big enthusiasts of your top striker. There are 100 of such fans.
You send to each of them a special offer where you say they were chosen to have a possibility to meet that strikter for an exclusive, one-hour-long interview. Additionally, you give them 10 free Tokens from your club as a thank you gesture for their continued support. Participation in this exclusive interview costs 100 Tokens.
The price of one Token is set by you (and/or by free-market rules). 30 fans decide to purchase the offer. Not only do they feel delighted and appreciated by your proposal, but they also pay you additional money that would never come to you if you hadn’t decided to start this action concerning your loyalty program.
You have no risk or financial loss by giving out your Tokens to the fans who deserve it the most. Moreover, it creates an incentive for others, less involved supporters, to be more active.
Sounds good, doesn’t it?