Still, it doesn’t mean that you should forget about what older generations prefer. The best way to win the market is to combine traditional merchandising activities with innovative ideas. That’s how you maximise the probability of success, especially if you base your decision-making process on the CIAM tools such as WICKET.
#1 PERSONAL MERCHANDISING
Personal merchandising is the term we use to describe the actions you take to promote your products through the usage of individuals’ images, like footballers. Use your fans’ favourite players to promote your products & services.
Show their background, interests, all their passions and preferences. That’s how you will create a tight relationship between your sports brand and the supporters. UMPIRE CMS and BRISK might be extremely helpful here, too.
#2 SPORTS ORGANISATIONS MERCHANDISING
Still, remember that for many, your club is more than just the players themselves. One day they might be transferred out, but your brand will, hopefully, exist forever. That’s why it’s so important to have products that use your sports organisations’ branding.
The closer you make your sports club be to the values your community appreciates, the higher your chance of winning their hearts! Merchandising might be one of the best ways to share your ideals, your connection to the city and more!
#3 DIGITAL ASSETS MERCHANDISING
Whenever you want to educate others about tokens, you need to start by defining them as digital assets… and they also need to be merchandised in the digital space!