World Football Summit has been hosting WFS Live conferences for the sports industry since 2016. Obtaining knowledge at the intersection of business, technology and football from the global specialists is a must to stay in the game with implementing top-quality products and services in your club.
Listening to experts talking about the new monetisation opportunities, growing importance of data and digital innovation in the sports industry. That’s what we’d been doing for the whole week at the WFS Live summit. What key insights will we get from it? It’s no longer a secret!
NEW REVENUE STREAMS IN FOOTBALL
Football clubs are constantly looking for new monetisation opportunities. Apart from their sports’ results, what gives them the power to influence their budget is the level at which they manage to engage their fans.
The better the actions they take, the easier it is for them to find new sponsors. What Maheta Molango, former CEO at Real Mallorca, emphasised is the sports brands ability to create content that goes beyond football:
If you want to expand your community, you need to find a way to attract new groups to your organisation. That’s why creating a story that goes beyond football is a must. We have great examples of Liverpool F.C. and Leeds United F.C. that prove how you can approach it.
Dr Shaji Prabhakaran, president at Football Delhi, emphasised the importance of big brands cooperation with partners that are lower in the business hierarchy. – In the long term, isolating the top clubs from others will be a great tragedy for all the representatives of the football industry.
We already see that football seems to lose some of the Millennials because of the lack of proper engagement actions. If we also forget about the potential football fans from less “enriched places”, we can end up with difficulty to fight with other mainstream alternatives.