Success Story: Legia Warszawa, WICKET

TISA SUCCESS STORIES is a series of detailed case studies, diving deep into our clients’ digital transformation journeys.

In each issue, we’ll cover it all. Understanding the unique challenges each of our clients face; finding the best strategic and tech solutions; analysing the implementation process and achieved results; and most importantly – guiding them towards the top level of their digital maturity.

In today’s case study, dedicated to the implementation of WICKET in Legia Warszawa, the most titled Polish football club, let’s look into:

• what’s the value of data integration in sports clubs;
• why is the CIAM tool so important for the digital development of sports brands;
• how Legia integrated WICKET with their loyalty program.

Join us in the following success story and see how connecting business strategy, tech and sports helps our clients bring their digital game to the next level!

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CLIENT

Legia Warszawa is the leading Polish football club based in Warsaw. Their domination of the Polish market is visible in terms of their sports, business, technological and marketing results.

The process of implementing WICKET, a CIAM tool, is a part of the ongoing digital transformation of the club. Legia’s need to collect, store, integrate and classify first- and third-party data in order to enhance & personalise communication with their fans made TISA come up with a solution tailored to their needs. 

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CHALLENGE

Legia Warszawa collects various data with the help of numerous programs and systems. Similarly, like all the other major sports clubs in the world, Legia needs to sell tickets, provide online fanstore to the supporters, run loyalty programs, implement solutions based on tokenisation and collect GDPR consents from their consumers.

However, before WICKET was implemented, Legia had lacked the tool to integrate & classify all of the data and consents they received. Therefore, the change in this matter was essential to allow them (and their partners!) to use the data effectively. 

The challenge for TISA was to create a CIAM [Consumer Identity Access Management] tool that will allow Legia Warszawa to optimise their operations. That is when WICKET started making the wanted difference!

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SOLUTION

WICKET is a powerful tool designed to help sports organisations collect, store and manage their fanbase data – all in one place. Moreover, it facilitates establishing new revenue streams and monetising fan engagement directly thanks to its blockchain-powered functionalities.

In the case of Legia Warszawa, WICKET can help with:

1. Integrating data from the ticketing system, fan account, website & mobile app – all in one place!
2. Managing the ticketing system based on the wallet assigned to the fan account.
3. Transferring data to external vendors such as SalesForce.
4. Running a loyalty program for supporters.
5. Gathering and managing GDPR & other legal consents from supporters in one place.
6. Establishing ALM [Access Level Management] so that the exclusive content is visible only to the people with the right permits.
7. Preparing a special marketplace & wallet for Tokens created by Legia.

Connecting all digital platforms to personalise communication with their fans allows Legia to increase its fan engagement monetisation by becoming more attractive to potential sponsors. In the long term, WICKET is a wonderful tool that enhances the relationship between the club and supporters while leveraging blockchain technology and optimising Legia’s everyday costs. 

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RESULTS & FURTHER DEVELOPMENT

WICKET has been successfully implemented by Legia Warszawa. The integration of data between the website, mobile app, fan account, FanStore, ticketing system, “Legiony” and SalesForce leads to enhanced decision making by various departments in the sports club. 

Legia plans to further develop the use of WICKET in order to provide their supporters with personalised communication. If you would like to find out more on how WICKET can improve your team’s operations, feel free to contact us!

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We hope you enjoyed this issue of TISA SUCCESS STORIES. If you’d like to learn more about our approach to innovative engagement and digital transformation of the sports industry, check out TISA blog and stay tuned for more fresh content!