2020 has been a hell of a challenging year. But it has finally come to an end!
2020 ⇒ 2021
Symbolically, a new year is always a time of incoming changes. What should we expect when it comes to trending technologies in the sports industry in 2021? Check it out in this article!
COVID-19 pandemic has changed the perspective of many sports clubs on their everyday operations. Sponsors became more demanding, fans no longer attended the games, Match Days still were crucial in fan engagement, but the communication had to become fully digital.
All these unexpected changes made the sports clubs look for new ways to reshape revenue models, create original monetisation opportunities and use innovative methods to build modern relationships with their fans.
What technologies will have the biggest impact on the sports industry in 2021 then? Check our nine [9!] suggestions!
1. 5G TECHNOLOGY
5G technology has already begun to have a strong impact on the way we watch and play sports. All the data and use cases show that it will keep becoming more influential in the next months, especially when it comes to personalising content.
Micheal Sutherland, Chief Transformation Officer at Real Madrid, emphasised its importance at the WFS Live summit – 5G brings up an entirely new world of communication. It means a chance of providing richer content and gathering more precise information. As a consequence, consumer expectations are going to evolve. In the long term, 5G will completely change the fans’ expectations regarding their interactions with sports brands.
5G technology modernises the way we’re broadcasting and streaming sports events. It improves the in-stadium connectivity, enhances daily fan engagement and brings tremendous change to the performance analysis and remote coaching.
Simply saying, 5G will positively impact almost all the other technologies we will mention in this article. You should be aware of the advantages it brings and use them properly!
2. FAN ENGAGEMENT TOOLS
Never again the innovative revolution that organisations can introduce. Now, a must for sports clubs to stay in the game with attracting and engaging fans.
To implement it efficiently, there’s no other way but to use innovative fan engagement tools based on the best digital solutions.